AOG, LLC d/b/a TruFood Manufacturing (“TruFood”), a leading snack food contract manufacturer, today unveiled its new innovation center, launchpad. The opening of launchpad is reflective of the company’s growing position in the nutritional bar, chocolate moulding and baked granola snacking segments. This investment proves TruFood is a leading option for brand partners in innovation, expertise and quality in the category.
Erin Damiano, Director of Research and Development commented, “We think of launchpad as our exploration station. We wanted to create a beautiful space where we can share our passion for food development and further invigorate creativity. Our goal is to ignite ideas that ultimately propel our customers’ brands.”
Through this lab buildout, TruFood will be expanding their research and development capabilities allowing for the evolution of more complex products and broadening product potential. Launchpad consists of over 2,200 square feet of dedicated R&D space, further proving TruFood’s reputation as an R&D centric co-manufacturer. TruFood plans to welcome customers for onsite conceptualizing and prototyping to reduce product development time and improve product speed to market. These collaboration efforts can be a focused fueling stop on a product’s journey, or where the TruFood R&D team builds the ship for product launch.
TruFood CEO Pete Tsudis commented, “We truly understand what it takes to propel brands — it is the commitment to food safety, building mutually beneficial partnerships, expert commercialization and now our delivery of industry best innovation. The launchpad is our strong statement that we will support and proactively provide our brand partners the tools necessary to bring their ideas to life.”
TruFood President Ted Schouten added, “At TruFood our customers’ dreams come alive through the creativity and imagination that the TruFood team brings to the launchpad each and every day.”
About TruFood Manufacturing
TruFood Manufacturing is a leading contract manufacturer of branded and private-label nutrition bars, protein bars, chocolate moulded products and baked goods. These products are sold at club, grocery, drug, convenience and department stores worldwide. TruFood has a large presence on the East Coast with over 400,000 sq. ft. of state-of-the-art manufacturing facilities and continues to grow through its strong reputation for manufacturing high-quality snack products for its marquee customer base.