The senior level appointment aims to continue to support TruFood’s growth and expansion
PITTSBURGH, PA [March 20, 2023] — TruFood Manufacturing, a leading U.S. contract manufacturer specializing in better-for-you nutrition bars, chocolate and baked granola, and a Mubadala Capital portfolio company, announced the hiring today of Justin Lenox as vice president of sales & marketing.
Lenox brings over 12 years of industry experience to TruFood, having previously held executive roles in sales and business development with a number of leading companies. Most recently, he was vice president of contract manufacturing for Shearer’s Foods.
Lenox’s expertise includes a proven ability to establish and optimize organizational strategies, manage revenue, and form long-term, trusted partnerships with customers and stakeholders.
“Justin is a high-achieving, results-driven sales executive who will be an integral addition to the TruFood executive leadership team,” said Ted Schouten, TruFood’s chairman. “His expertise will be fundamental to our plans of continuing to seek new and innovative ways to invest and enhance TruFood’s ability to deliver for its customers and capitalize on strong market opportunities.
In his new role at TruFood, Lenox will lead a team of experienced sales and marketing professionals to drive strategic commercialization activities for the business.
“This is an exciting time for TruFood as we continue to establish ourselves as the go-to provider of contract manufacturing solutions for the premier brands in the better-for-you category,” added Pete Tsudis, CEO of TruFood. “The decision to add Justin further demonstrates our commitment to serving our brand partners and continuing our growth trajectory to expand our category footprint.”
In October 2022, Mubadala Capital, the global asset management firm, acquired TruFood Manufacturing in partnership with management.
About TruFood Manufacturing
TruFood Manufacturing is a leading contract manufacturer of branded and private-label nutrition bars, protein bars, chocolate moulded products and baked goods. These products are sold at club, grocery, drug, convenience and department stores worldwide. TruFood has a large presence on the East Coast with over 400,000 sq. ft. of state-of-the-art manufacturing facilities and continues to grow through its strong reputation for manufacturing high-quality snack products for its marquee customer base.
About Mubadala Capital
Mubadala Capital is the wholly owned asset management subsidiary of Mubadala Investment Company, a $284 billion global sovereign investor headquartered in Abu Dhabi. Mubadala Capital manages c. $17 billion in aggregate across its own balance sheet investments and in third-party capital vehicles on behalf of global, institutional investors, including four private equity funds, three early-stage venture funds and two funds in Brazil focused on special situations. Mubadala Capital has offices in New York, San Francisco, London, Rio de Janeiro, and Abu Dhabi.