TruFood Announces Comprehensive Rebranding, Affirms Commitment to Brand Partnerships

AOG, LLC d/b/a TruFood Manufacturing (“TruFood” or “Company”), a leading snack food contract manufacturer, backed by AUA Private Equity Partners, LLC (“AUA Private Equity”), today announced a rebrand to its visual identity reflective of the company’s growing position in the nutritional bar, moulded chocolate, and granola snacking segment and leading option for partners in innovation, expertise and quality in the category. Coinciding with the unveiling of the new branding, TruFood launched an updated corporate website ( ).


“The rebranding is an important step in our company’s continued evolution into becoming the premier contract manufacturing partner to growing brands.  Our trajectory is predicated on our ability to deliver industry best innovation, commercialization, and relationship building to our brand partners.  Consistently, we have delivered on each of our promises through continued reinvestment and execution.   The rebranding is an illustration of this.” said Pete Tsudis, CEO of TruFood.


Ted Schouten, President of TruFood commented, “Everyone at TruFood comes to work each and every day to provide our customers with products that meet the needs of today’s consumer.  The whole process starts with customer engagement and taking the time to develop products utilizing our Launch Pad Innovation Center and then on to commercialization.  At TruFood we tailor your needs using a suite of services and we eager are to engage with companies regardless if you have a large existing brand or you are a new emerging brand.”


Tsudis, added, “The true heart of our brand is the people we work with and the things that we create together.”


The rebranding initiative includes a full redesign of the company’s brand identity and assets to reflect the core ethos of the organization.  Each element was curated to convey the company’s core values and culture. The rebrand solidifies the company’s position as an approachable and partnership driven industry leader offering manufacturing support and solutions alongside an unparalleled and genuine desire to propel the brands they work with to reach new levels of success.


The new TruFood brand identity includes a revamped logo and color pallet, along with a new website that clearly communicates the Company’s capabilities as a contract manufacturer of nutrition bars, chocolate products, and granola who focuses on the success of their brand partners through food safety, industry best R&D, innovation, commercialization execution and development of long-term partnerships.



About TruFood Manufacturing
TruFood Manufacturing is a leading contract manufacturer of branded and private-label nutrition bars, protein bars, chocolate moulded products and baked goods. These products are sold at club, grocery, drug, convenience and department stores worldwide. TruFood has a large presence on the East Coast with over 400,000 sq. ft. of state-of-the-art manufacturing facilities and continues to grow through its strong reputation for manufacturing high quality snack products for its marquee customer base.

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