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Three Industry Veterans Join TruFood Manufacturing

AOG, LLC d/b/a TruFood Manufacturing (“TruFood” or “Company”), a leading snack food contract manufacturer, backed by AUA Private Equity Partners, LLC (“AUA Private Equity”), today announced it has added three industry veterans with expertise in nutrition bars, chocolate confections and baked granola products. Russ Asaro, Mark Haas and Robert Kowitt have joined TruFood to expand its business development team and enhance relationship management of its growing list of customers.

Mr. Asaro has been in the better for you snacking industry for more than 25 years. His last position was Executive Vice President of Simply Natural Foods. “This is an exciting time for me in my career to join a terrific group of professionals that are keenly focused on delivering for its brand partners,” said Mr. Asaro.

Mr. Haas has been an industry professional for over 25 years, holding various positions with Kellogg, Annie’s, Bridgetown Natural Foods and his own better for you snacking consultancy. “What Pete and his team have developed at TruFood made this opportunity extremely attractive to me. The platform of delivering innovation, commercialization and relationship building are what is so appealing to me and a great fit for my experience,” stated Mr. Haas.

Mr. Kowitt was with Simply Natural Foods as Director of Business Development. He has served in roles of quality assurance, R&D and operations over his 20 years with the company. Mr. Kowitt commented, “Joining TruFood leverages my wide-ranging experience in the contract manufacturing industry. Having the ability to leverage my diverse skills for our customers is an exciting opportunity.”

All three will be joining TruFood as Directors of Business Development, reporting directly to Pete Tsudis, CEO of TruFood. Each will be responsible for delivering on TruFood’s commitment to its brand partners through proactive, expert relationship management.

“The addition of these three individuals allows TruFood to maintain our ability to deliver industry-best innovation, commercialization and relationship building to our brand partners. Each of these professionals has achieved a remarkable level of success executing for brands. We are fortunate to add more than 75 years of combined experience to elevate our team,” said Pete Tsudis.

These new Directors of Business Development will continue TruFood’s focus on the success of their brand partners through food safety, industry best R&D, innovation, commercialization execution and development of long-term partnerships.

About TruFood Manufacturing
TruFood Manufacturing is a leading contract manufacturer of branded and private-label nutrition bars, protein bars, chocolate moulded products and baked goods. These products are sold at club, grocery, drug, convenience and department stores worldwide. TruFood has a large presence on the East Coast with over 400,000 sq. ft. of state-of-the-art manufacturing facilities and continues to grow through its strong reputation for manufacturing high-quality snack products for its marquee customer base.

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